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URC Munchy’s named top global brand, among Asia’s best workplaces
Asia’s best workplaces
Feb 2, 2024

Universal Robina Corp.’s (URC) subsidiary in Malaysia has clinched two international awards that cement its reputation as an excellent workplace and a top global brand. 

Universal Robina Munchy’s (URM) was named as one of HR Asia’s Best Companies to Work for in Asia (Malaysia chapter). 

The Munchy’s brand, meanwhile, was selected as Brand of the Year under the biscuits category in Malaysia by the World Branding Forum. 

The Best Companies to Work for in Asia award “is a testament to our unwavering dedication to fostering exceptional workplaces”, said URM’s CEO, Rodney Wong. 

URM was among 78 companies cited by HR Asia “for their exemplary environments that prioritize employee well-being and growth”. 

The HR Asia program covers over 20,000 companies and surveys some 1.5 million employees across Asia.? 

“The significance of this recognition underscores our commitment to creating an environment where our employees thrive,” said Wong. 

URM was also among the recipients of the World Branding Awards. This global recognition platform celebrates the finest global, regional and national brands for their remarkable achievements. 

The winners were selected after an appraisal of their brand valuation, a consumer market research, and a public online voting. 

Munchy’s was again cited as the Brand of the Year under the biscuits category in Malaysia. It was the fifth straight year that it received this award. 

“These accolades stand as evidence to our relentless pursuit of excellence, innovation, and commitment to fostering an environment where our employees flourish,” said Wong.? 

“They further inspire us to continue pushing boundaries and setting new benchmarks in our industry,” he added. 

In 2021, URC acquired Munchy’s, one of the leading biscuit manufacturers in Malaysia. Established in 1991, Munchy’s has now flourished into a recognized and successful brand in over 50 countries.  

Richard Rowles (left), Chairman of the World Branding Forum with Universal Robina Munchy’s CEO Rodney Wong. 

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