TopBreed, a trusted pet care brand under Universal Robina Corporation (URC), renews its partnership with the University of the Philippines Men’s Basketball Team (UPMBT). Now in its eight year of support, this long-standing relationship is built on trust, shared values, and an unwavering belief in the UP basketball program and the community that stands behind it.
The partnership is a reflection of shared ideals. The UP Fighting Maroons stand for honor, excellence, service, and resilience, qualities that TopBreed not only admires but also upholds in its own journey. The collaboration is rooted in a collective faith in the team’s system, its people, and the broader UP community, including its strong support network in nowheretogobutUP.
“We’re excited to begin our eight-year journey alongside the team. With a new season ahead and momentum from last year’s strong finish, we proudly stand with them as they strive for excellence,” said URC Agro-Industrial Group (AIG) Managing Director Vincent Go. “We’re honored to continue walking this path with them, making history together, and inspiring the next generation.”
Through years of research and development, TopBreed has elevated its products to world-class standards—an achievement recognized by five consecutive World Branding Awards. This relentless pursuit of excellence mirrors the Fighting Maroons’ own discipline, teamwork, and resilience both on and off the court.
This year, the partnership expands its positive impact beyond the basketball court. In a show of support for the broader UP community, TopBreed will offer essential services for emotional support animals on campus. These include anti-rabies vaccinations, deworming, and access to TopBreed’s full range of pet care products: TopBreed Dog Meal, ShamPooch, and Top B+ Vitamins. These initiatives are a reflection of the brand’s commitment to care, quality, and community welfare.
As pets become an integral part of Filipino families, TopBreed continues to be a dedicated partner in providing the best for every fur baby. And as the Fighting Maroons continue to inspire through grit, heart, and determination, TopBreed stands firmly with them, supporting not just athletes, but role models and champions of the Filipino spirit.
With this renewed collaboration, URC-AIG reaffirms its commitment to UPMBT, nowheretogobutUP, and the entire UP community, united in the pursuit of excellence, on the court and beyond.
Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. TopBreed, URC’s pet care brand under its Agro-Industrial Group, offers high quality and top-value products including dog and cat food, dog shampoo, and pet vitamins. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).
Top Breed, a pet care brand from Universal Robina Corporation Agro-Industrial Group (URC AIG), renews its partnership with University of the Philippines (UP) Men's Basketball Team (MBT). Present during the contract signing are (front row, from L) UP Vice President for Public Affairs Atty. Marian Conquia-Regidor, URC AIG Marketing Director Jane Bernardo, URG AIG Managing Director Vincent Go and Nowhere to go but UP Chairman Jed Eva UP; as well as (from left) Office for Athletics and Sports Director Bo Perasol and UP MBT Coach Christian Luazon.
