Universal Robina Corporation’s (URC) pet care brand, TopBreed, has clinched the "Brand of the Year 2025" title in the dog dry food category at the prestigious World Branding Awards held at Hofburg Palace in Vienna, Austria. This marks the fifth consecutive win for the Filipino brand, reinforcing its leadership in the Philippine pet food industry.
“Winning Brand of the Year for the fifth time is an incredible honor to us and all our stakeholders. We are deeply grateful for this recognition and we appreciate the trust our partners have given throughout this journey, as we strive to improve the quality of life of our beloved furbabies and pet parents,” said URC Agro Industrial Group (AIG) Managing Director, Vincent Henry C. Go.
The award recognizes TopBreed’s commitment to excellence and innovation, setting a global benchmark in the dog dry food category. It also affirms the brand’s reputation as a trusted choice among pet owners.
“At the heart of our brand is our deeply rooted culture of being a Kabalikat—a trusted partner. This spirit of partnership goes beyond business; it reflects in how we engage with pets, pet owners, and trade partners. We’re honored and thankful to have received global recognition multiple times over the past decade.” added Go.
TopBreed has continuously prioritized delivering high-quality, affordable dog food, focused on essential nutrition, overall health, and palatability that dogs enjoy.
This continuous global recognition not only celebrates TopBreed’s achievements but it also reaffirms the brand’s deep commitment to being a trusted partner to Filipino pet parents.
Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Magic Crackers, Cloud 9, Payless, Great Taste Coffee, and C2 Cool and Clean, which have been part of Filipinos’ lives for decades. TopBreed, URC’s pet care brand under its Agro-Industrial Group, offers high quality and top-value products including dog and cat food, dog shampoo, and pet vitamins. To learn more about URC and TopBreed, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines and @TopBreedDogMeal) and TikTok account (@URCPhilippines).
Receiving the 2025-2026 Brand of the Year award for dry dog food category from World Branding Forum Charmain Richard Rowles, is (left) URC-AIG Marketing Director Jane Bernardo.
Universal Robina Corporation’s (URC) pet care brand, TopBreed, was recognized by World Branding Awards as “Brand of the Year” in the 2025-2026 dry dog food category. Receiving the award are (from left) URC Agro-Industrial Group’s (URC-AIG) Category Manager, Julie Ann Climacosa, and Marketing Director, Jane Bernardo.
A winning smile for a winning streak—celebrating TopBreed’s fifth consecutive recognition from the World Branding Awards is renowned veterinarian and TopBreed endorser, Dr. Nielsen Donato.
