About URC​

Universal Robina Corporation (URC) was founded in 1954 by Mr. John Gokongwei, Jr., and for over 60 years, URC has delighted its customers with brands of exceptional quality. The winning innovations of URC captured strong market positions and further drove the company to go beyond the Philippines and build a PAN ASEAN OCEANIA footprint spanning 13 markets. Today, URC is the number one or two snack food company in the Philippines & Australia, the market leader in Thailand and New Zealand on biscuits, and a top beverage player in Vietnam. Our credibility of building successful brands through the years, our distribution reach and our technical capabilities in R&D and manufacturing made us the preferred partner of global players as evidenced by our five strategic partnerships with top international snack foods & beverage players. Last but not least, URC is one of the largest and most profitable players in Agro-Industrial & Commodities in the country. We are the largest sugar miller in the Philippines, and a top 3 leader in flour milling and animal feeds milling.

Our Vision

Delighting consumers with brands of exceptional quality and value, making lives a fun experience.

Our Ambition

To be the Leading Food & Beverage Sustainable Enterprise from the Philippines

Core Values

PASSION TO WIN
We build organizational capability by being entrepreneurial and proactive, driven by a sense of urgency and purpose. We continuously challenge ourselves to deliver world-class brands and consistently rally our people to strive for excellence.

INTEGRITY

We are guided by transparency, ethics and fairness. We build the business with honor and are committed to good governance. Our processes and products meet the highest standards. We are credible in our dealings with both internal and external stakeholders.

DYNAMISM

We cultivate a culture of innovation and productive working relationships. We continuously find ways to improve organizational and people capabilities to meet constantly changing consumer needs.

COURAGE

We seize opportunities in building long-term, sustainable businesses. We make tough people and business decisions to ensure competitive advantage.

Branded Consumer Foods (BCF)

This is the largest business segment of URC with a range of strong household brands that are loved by consumers in the snacking, beverage and noodles categories. We participate in 4 branded super categories that continue to grow across our markets in the ASEAN and Oceania regions.

Agro-Industrial & Commodities (AIC)

This segment is composed of Agro-industrial Group, Sugar and Renewables Group, and Flour and Pasta Division. As a vertically integrated business, AIC supports the branded consumer foods business through its end product such as sugar and flour.

URC Facilities

38

Branded Consumer Foods Facilities

15

Agro-Industrial Facilities

11

Commodity Foods Facilities

5

International Sales Offices and Distribution Presence Facilities

Global Exports

Branded Consumer Foods’ one global export team allowed us to approach existing customers in over 50 countries worldwide including America, Europe, Middle East, Africa/Indian Ocean, North Asia, and Oceania/Pacific Islands markets with our complete portfolio of diverse, globally accepted quality products. It allowed us to maximize our sales resources and manufacturing capabilities in order to better serve our established distributors and retail partners in existing markets, as well as to penetrate and explore opportunities in new markets.

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